Courtesy University of OsloPerhaps taking advantage of the Darwin publicity last year (200th birthday), a scientific paper was published revealing Ida, a 47 million year old fossil classified Darwinius masillae.
The study's lead author, Jørn Hurum of the University of Oslo, variously called the fossil the holy grail of paleontology and the lost ark of archeology. A two-hour documentary called "The Link" was on the History Channel and a book with the same title hit bookstores.
How big money became mixed with science is described in the Guardian post titled Deal in Hamburg bar led scientist to Ida fossil, the 'eighth wonder of the world'.
Now that money has been made, it is time for the scientific process (peer review).
John Fleagle, a professor at Stony Brook University, in New York state, who reviewed the paper for the journal, agrees that the fossil is not a lemur. But Ida's full significance would not be known until other scientists had seen the paper. "That will be sorted out, or at least debated extensively, in the coming years."
In a paper in the Journal of Human Evolution, Chris Kirk strongly argue(d) that Darwinius is not one of our ancestors. Science blogger, Brian Switek, also explains why ... That "Ida" is Not Our Great-Great-Great-Great-Etc. Grandmother. Dissenting scientists are awaiting a response from Jørn Hurum.
I am reminded of another case where the media was used to hype a story before it was properly reviewed by others. I wrote about it here: Jesus and family found in tomb? What moral is to be learned here?
Don't announce discoveries through the media, but through the tried and tested peer-review process.