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Insula Cortex: The highlighted part of the brain is responsible for a range of things such as pain, empathy, and social emotions. Other recent research has linked this part of the brain with cigarette addiction, showing that individuals with damage to this part of the brain were able to give up cigarettes instantly. Maybe similar damage would cure shopping addiction?
Courtesy Sanjay SharmaDo you prefer paying for things with cash or credit card? It seems fairly common sense that paying with a credit card, instead of cash, makes it easier to overspend. Paying with a plastic card, which looks and feels the same no matter how much you spend on it, creates a lot less immediate guilt than paying with cash. Interestingly enough, scientists have pinpointed the part of the brain that is responsible for this phenomenon, called the insula. Also, the way in which you spend (i.e. overspending to combat sadness, buying luxury items just because they're on sale, etc.) is controlled by this part of the brain. Click here for the full article in Newsweek.
According to recent studies, shopping on-line and having stuff sent to you uses less energy than going to the store yourself.
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Stairway to health: English researchers have found that twice as many people will take the stairs rather than ride an escalator when signs tell them the health benefits of climbing up under your own power.
Courtesy Zach KAre you gearing up for your holiday shopping trips? You’ve got your list of items to get, a map of the malls and stores to make the rounds to. But what about your health?
A new study conducted in England has found that stores that encourage the health benefits of climbing the stairs are seeing a dip in the number of people using escalators.
Over a six-week period in shopping centers were colorful signs were put up by stairwells extolling the benefits of going vertical under your own power, usage of stairs by shoppers doubled. Without the signs, about four percent of shoppers hoofed it up and down the stairs. After the signs, that figure went up to 10 percent.
As we’ve become a more convenience-oriented society, there are fewer and fewer opportunities to challenge ourselves physically during our daily routines. Researchers on this project are hoping some simple signs can have a positive impact on people’s health.
Science Buzz is supported by the National Science Foundation.
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