Jun
13
2008

Do aliens get the munchies? Doritos is hoping so

Junk food or junk science?: Six hours worth of advertising for Doritos chips have been beamed out in to space as a signal to other life forms that there's crispy, tasty, good times available on Earth.
Junk food or junk science?: Six hours worth of advertising for Doritos chips have been beamed out in to space as a signal to other life forms that there's crispy, tasty, good times available on Earth.Courtesy ீ ๑ Adam
We can’t escape advertising, can we? It’s there along the roadside, imbedded on the results of our web search and even on the bathroom stall wall. And now it’s off into space.

Six-straight hours of Doritos advertising have been beamed out into space from a European space station located on a Norwegian island in the Arctic Circle. The message is directed at the Ursa Major constellation, which is just 42 light years from Earth. That location was targeted as astronomers figure it has the best chances of hosting a planet that can support life forms, and potential Doritos eaters.

And while the effects of advertising are always hard to measure, these space scientists aren’t expecting the message to have a huge impact on Doritos sales. The actual advertisement has been broken down into a MPEG file that is just a series of “0s” and “1s”. The hope is that any one receiving the message will understand it as a message coming across with some intelligence and to perk the receiver’s curiosity in wanting to see where it came from.

But I ask you, is it really intelligent to try to entice an alien to come 42 light years to Earth in the hope of getting some Doritos? After all, the package expiration date doesn’t come close to lasting that long.

Actually, Doritos made a donation to the space station in exchange for having its advertisement sent into space. But I ask you, what kind of message would you send out into space to encourage intelligent life to come investigate Earth?

Your Comments, Thoughts, Questions, Ideas

JGordon's picture
JGordon says:

All my ideas were about offering free Doritos in 84 years, so they kind of beat me to it. Free...Pringles, maybe?

Not, that's stupid.

posted on Fri, 06/13/2008 - 3:49pm
Thor's picture
Thor says:

Well, packed in those sealed cans they might stay fresher over the 84 years.

posted on Fri, 06/13/2008 - 4:04pm
Gene's picture
Gene says:

I think I would beam a message to DIS-courage alien life forms from coming to check out the Earth.

posted on Sat, 06/14/2008 - 11:15pm
JGordon's picture
JGordon says:

Gene, you've got to get out of that Predator mindset. Get yourself in a frame of mind more along the lines of Cocoon, E.T., and, to a lesser extent, Cocoon 2.

Just what would your message entail, I wonder?

posted on Mon, 06/16/2008 - 9:04am
Gene's picture
Gene says:

"All visitors to Earth will receive a deluxe guided tour of the planet from our very own JGordon!" That should keep them away. ;-)

posted on Mon, 06/16/2008 - 11:09am
JGordon's picture
JGordon says:

Are you kidding? I'd eat my own hand for that!

posted on Mon, 06/16/2008 - 11:20am
Gene's picture
Gene says:

And they yours.

posted on Mon, 06/16/2008 - 11:24am
JGordon's picture
JGordon says:

Yeah...I thought about that. We need a new message.

posted on Mon, 06/16/2008 - 11:31am

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